Our Epiphany
May 12th, 2011We spend a great deal of time speaking with clients to see how we are doing. We suspect that most companies do the same thing. Because we are a metrics-driven organization we tend to focus on outcomes and how efficiently we are able to manage cases. It gratifies us to hear clients praise our case managers, particularly their responsiveness and how focused they are in ensuring that physicians treat their patients with the goal of returning them to work.
Now here comes the epiphany. Clients are telling us that one of the best things about ICM is how easy we are to work with. In a nutshell they like that we do what we say we’ll do and keep them informed along the way. We tell clients that we will provide timely and concise reports because we know they are juggling multiple cases concurrently. We’ll do more than simply record notes following a doctor visit. We’ll listen intently and ask questions when we believe that the treatment program isn’t necessarily geared toward returning the worker to the job.
The Ends Don’t Always Justify the Means
Think about a project that you contract someone to do for you. Say for example, you remodel your kitchen. The contractor and team do a great job. You’ve discussed your ideas, agreed on a price and work begins. The contractor keeps you informed, addresses issues before they become problems, stays on schedule and delivers a beautiful new kitchen. You are thrilled and every time you show off or use your kitchen your focus is on your wonderful new room. You had a great outcome made better by a solid process.
Compare that to a contractor who rarely communicates with you, quickly falls behind schedule because he’s stretched too thin and doesn’t inform you of issues until AFTER they have become problems. However, the contractor does good work and the final product is solid. The problem—each time you walk into your kitchen you think of the headaches his process caused, you grimace a bit about going over budget and you are a bit worse for the wear. Your good outcome is soured because of the process.
We think it all boils down to a single premise:
The final product is only as good as the process that gets you there.
If the client has a great experience from start to finish, a positive outcome feels exponentially better. That comes from active listening when receiving an assignment, clearly communicating how you’ll manage the case, and most importantly, delivering exactly what you have promised. At least that’s what our clients are telling us!